Tag: advertisements

  • Unintended research finds: the mustard bath

    Unintended research finds: the mustard bath

    By Helen Sunderland | @hl_sunderland Getting stuck into my summer reading, I have spent the last few weeks trawling through volumes of early twentieth-century teachers’ magazines. I am scouring these weekly periodicals for references to politics in the classroom. Hidden among the teaching tips, correspondence pages and reports on government activity, are examples of political…

  • Daydreaming in Linoleum: Postwar Advertisements and Domestic Fictions

    Daydreaming in Linoleum: Postwar Advertisements and Domestic Fictions

    By Kate Schneider Every era has material nova that signal the newness of the present age. In the 1930s, it was the shine of early plastics such as Bakelite and celluloid that made them attractive modern surfaces. But in the 1950s and 1960s, domestic daydreams about ideal homes were played out in the medium of…

  • The History of Advertising Trust: preservation, management, and marketing in modern Britain

    The History of Advertising Trust: preservation, management, and marketing in modern Britain

    By Alistair Moir (Archive and Library Collections Manager, https://www.hatads.org.uk/.) The History of Advertising Trust (HAT) is a nationally accredited archive service established in 1976 to preserve the heritage of the UK advertising industry and make it available for study and research. Today the HAT archive is the most comprehensive collection of British advertising and marketing communications in…