By Alistair Moir (Archive and Library Collections Manager, https://www.hatads.org.uk/.)
The History of Advertising Trust (HAT) is a nationally accredited archive service established in 1976 to preserve the heritage of the UK advertising industry and make it available for study and research. Today the HAT archive is the most comprehensive collection of British advertising and marketing communications in the world. Over the past forty years the Trust’s collections have developed into a truly unique resource for advertising industry and brand heritage records. Archives of several major advertising agencies and industry professional bodies form the core of HAT’s collections, alongside ephemeral press, poster and commercials collections.
By Kate Schneider
Every era has material nova that signal the newness of the present age. In the 1930s, it was the shine of early plastics such as Bakelite and celluloid that made them attractive modern surfaces. But in the 1950s and 1960s, domestic daydreams about ideal homes were played out in the medium of linoleum. First manufactured in 1863 — transforming linseed oil and other raw natural matter into mechanically flattened sheets — its inventor Frederick Walton acknowledged that linoleum might not rank in importance with Watt’s steam engine, but he hoped that ‘many housewives will […] bless my memory in the future, although my name will be forgotten.’ And it was as part of the postwar aesthetic of ‘damp-cloth’ consumerism that linoleum — ‘easy on the nerves and feet’ — came to be the ground on which an aspirational domesticity could be built. We can read postwar linoleum adverts as a way into understanding the appeal of domestic fictions of the time, and as powerful proposals about the home.
By Helen Sunderland | @hl_sunderland
Getting stuck into my summer reading, I have spent the last few weeks trawling through volumes of early twentieth-century teachers’ magazines. I am scouring these weekly periodicals for references to politics in the classroom. Hidden among the teaching tips, correspondence pages and reports on government activity, are examples of political topics in the curriculum, and even teachers and students displaying political views at school.
What fascinates me about this kind of research is the unexpected discoveries. Reading the magazines cover to cover has thrown up some good examples, from the amusing to the macabre. Schoolroom ‘panics’ caused by intruding dogs and even cows cropped up on more than one occasion. On a darker note, reports of pupils’ accidental deaths at school and suicides were disturbingly frequent.