By Clemency Hinton (@clemencyhinton)
Have you ever left an online review after dining at a café or staying in a hotel? What about after a visiting a museum or a local heritage site? You probably left your comment for the benefit of future visitors or to get the attention of management, but that review may have had unintended consequences. Although you not have known it, your opinions could be creating valuable digital sources for the historians of tomorrow.[i]
It might feel like websites such as Google Reviews, TripAdvisor and HotelWorld are a pretty new phenomenon. Certainly, online reviews are a product of the twenty-first century. But as consumers, we humans have been recording our opinions on recreational experiences for a long time. The best historic example of this is the visitor’s (or guest) book. Typically identified by its leather cover, heavy pages, or dusty appearance, this thick tome sitting in the corner of a museum room or end of the gallery corridor should not be overlooked. Though some visitor’s books may only elicit a signature, akin to ‘X was here,’ most are filled with colourful and reflective feedback. Even the briefest of autographs can open intriguing avenues of research, whether exploring the nature of the ink to the style of the handwriting.[ii]
By Alistair Moir (Archive and Library Collections Manager, https://www.hatads.org.uk/.)
The History of Advertising Trust (HAT) is a nationally accredited archive service established in 1976 to preserve the heritage of the UK advertising industry and make it available for study and research. Today the HAT archive is the most comprehensive collection of British advertising and marketing communications in the world. Over the past forty years the Trust’s collections have developed into a truly unique resource for advertising industry and brand heritage records. Archives of several major advertising agencies and industry professional bodies form the core of HAT’s collections, alongside ephemeral press, poster and commercials collections.
By Emily Redican-Bradford
How will museums look in the future? That’s the question that the #FutureMuseum Project seeks to answer. Through an online collaboration platform, international experts in the heritage sector have been sharing their views about how the industry will change in coming years. One of the most prominent ideas is that the success of future organisations will be determined by their ability to engage with visitors, with ‘experience-driven’ enterprises expected to thrive. How can these predictions influence the way museums interact with their visitors today? With over 2,500 museums, the UK has plenty of options for museum-lovers, including national, local, university and science museums, all of which have their own focus. Arguably the most interactive experience is offered by open-air or ‘living’ museums. These organisations have shifted away from traditional ‘indoor’ museum spaces to ‘outdoor’ sites, offering visitors the chance to immerse themselves in the day-to-day activities of the past by wandering through reconstructed towns and villages.
By Carys Brown @HistoryCarys
January is passing with alarming speed, and as Cambridge hauls itself into the mania of full term there are flurries of emails about talks, seminars, and events. To save you the trouble of choosing, and to ensure that you don’t miss anything essential, here are a few top recommendations for this term. Those not at Cambridge are very welcome!
There are around 2,500 museums in the UK. Many of the larger ones, particularly in London, contain internationally-renowned collections of great historical and scientific significance, and are always worth a visit. In some cases, however, it is the local and specialist museums that provide the most inspiring, entertaining, and educational days out. In celebration of this, the Doing History in Public team has put together a collection of our favourite museum experiences.
If you have a favourite museum, we’d love to hear from you!