By Clemency Hinton (@clemencyhinton)
Have you ever left an online review after dining at a café or staying in a hotel? What about after a visiting a museum or a local heritage site? You probably left your comment for the benefit of future visitors or to get the attention of management, but that review may have had unintended consequences. Although you not have known it, your opinions could be creating valuable digital sources for the historians of tomorrow.[i]
It might feel like websites such as Google Reviews, TripAdvisor and HotelWorld are a pretty new phenomenon. Certainly, online reviews are a product of the twenty-first century. But as consumers, we humans have been recording our opinions on recreational experiences for a long time. The best historic example of this is the visitor’s (or guest) book. Typically identified by its leather cover, heavy pages, or dusty appearance, this thick tome sitting in the corner of a museum room or end of the gallery corridor should not be overlooked. Though some visitor’s books may only elicit a signature, akin to ‘X was here,’ most are filled with colourful and reflective feedback. Even the briefest of autographs can open intriguing avenues of research, whether exploring the nature of the ink to the style of the handwriting.[ii]
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